
Great client experiences are never accidental. They’re designed. 🛠 For Lab Session 03, Maureen Atebawone leads the experiment on the one variable every creative business depends on, yet rarely optimizes: The Client Experience. We’re putting the journey under the microscope, breaking down how to intentionally design every touchpoint, from the first "Hello" to long-term partnerships. Because a great client experience isn’t a happy accident. It’s an engineered result.